Team members Sahyra Bailey-Coleman, Agalby Morel, Rowah Ibnaouf, and Kelly Matias, all class of 2025.
Can environmental justice initiatives help improve long-term harm created by a major corporation? That鈥檚 the question four Boston College students set out to answer as part of this year鈥檚 . Their pitch earned them a third place win and $3,000.聽
The real-world case that participants took on concerned American conglomerate commitments to environmental justice in communities near the company鈥檚 manufacturing plants. Boston College team captain Rowah Ibnaouf, along with Sahyra Bailey-Coleman and Kelly Matias鈥攁ll Carroll School 鈥�25鈥攁nd Agalby Morel, MCAS 鈥�25, were asked to develop a strategy for engaging with these communities, while addressing impact, brand identity, potential obstacles, and more.
The 12th annual National Diversity Case Competition, hosted by Indiana University鈥檚 Kelley School of Business, brought together underrepresented business students from across the country over the Martin Luther King Jr. holiday weekend to showcase their business savvy and network in person with corporate partners and recruiters from major corporations. Ibnaouf, Bailey-Coleman, Matias, and Morel all got involved in the case competition after attending a management consulting event hosted by the Carroll School of Management鈥檚 Diversity in Business program, which began last fall.聽
"Participating in case competitions gives our students great exposure to professional pathways that are available to them,鈥� says Andrew Barksdale, assistant director for undergraduate career advising. 鈥淭hrough the Diversity in Business Program, I look forward to continuing to identify and coach motivated and curious students. Overall, I am extremely proud of our team's performance and execution."
This year, a total of 38 schools competed, including Georgetown and Notre Dame. Each team was given the chance to present their research in person to a panel of judges made up of environmental justice and business professionals from 3M, EY, Forvis, Bank of America, and Crowe. Teams from Texas A&M and University of Richmond placed first and second, respectively. This is the highest Boston College has placed since a previous third place win in 2018.
Focusing on 3惭鈥檚 Cottage Grove, Minnesota plant, the team from Boston College developed a three-part environmental justice 鈥渢oolkit鈥� to engage with communities and address the harm brought by hazardous waste鈥攅specially the long-lasting chemicals called PFAS (per- and polyfluoroalkyl substances)鈥攆rom 3惭鈥檚 operations in Minnesota. The Cottage Grove plant in particular has already been subject to litigation over hazardous waste management.
Backing their ideas with thorough research and an estimated financial breakdown, Ibnaouf, Bailey-Coleman, Matias, and Morel pitched that 3M open up communication with the local Cottage Grove community through focus groups, as well as fund ongoing research on dangerous 鈥榝orever chemicals鈥� through college partners. With 1.5 million Minnesotans currently drinking water that exceeds health advisory levels, the Boston College team also suggested that 3M expand community engagement initiatives through the donation of water filters to local households.聽
The team concluded that by adopting these proposals, 3M would be more actively supporting its mission to always be 鈥渋n pursuit of solutions that make lives better.鈥�
